Cookies are small text files that websites send to your computer. A cookie can be thought of as an Internet user's identification card. They let the website know when the user has returned. This lets the site bring up information relevant to that user, for example your name, past orders etc.
Unless you de-activate the cookies (see below for information on how to do this), our website will automatically serve cookies to your computer. Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit. The Bradford Exchange website uses cookies to allow customers to move from one part of the website to another and to add items to the shopping basket without having to log in repeatedly.
Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. It is possible to opt-out of cookies via your browser’s cookie settings, but if you do this you will not be able to shop from the Bradford Exchange website as the functions of the website are dependent on cookies. Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply.

For further information about managing and disabling cookies on your computer see http://www.allaboutcookies.org/ge/cookies-verwalten/

When you visit our sites, cookies are either served directly by us, or by our business partners.

Here is a description of the different kinds of cookies we use

Performance Cookies: They allow us to get to know how you use our website. They are used to analyse visitor information such as usage, visitor numbers and help us see how effective our advertising is and to understand what you like. We also use this information to help improve our website, make our marketing more relevant and improve the user experience.

Functionality-Cookies: They allow us to provide additional functionalities to the website, and will retain some settings information. Whilst not essential for the functionality of our site, they do enable extra features that should improve your shopping experience.

Targeting Cookies: We also use cookies to track visitors' interest in our products. We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible. Browsing behaviour is also used to create relevant banner advertising with product recommendations that we believe best relate to the items you viewed on our website. These banners are then served across other websites that you may visit, typically news sites, video sites and blogs. This process is called behavioural advertising and although the adverts are individually tailored to each visitor, all cookie data is anonymised and stored temporarily. Additionally, all banners of this type feature an "i" icon that provides more information from each advertising network and instructions on how to opt-out.

We work with Sub2 Technologies Limited (Sub2) in relation to digital display advertising for our website. Sub2 works with third-party advertising networks to let them know when to use cookies via our website. When cookies are used and stored on your device, data from these cookies is processed by Sub2 and by their third party advertising partners to serve you with advertising that is relevant to you, based on your previous browsing habits. The data is also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign. For further details about Sub2 and the third party advertising cookies that Sub2 facilitates via our website, please click here.