Heritage Coins is a brand of The Bradford Exchange, we are committed to complying with all relevant legislation on Data Protection and have published this guide to help you understand how and why The Bradford Exchange and its associated brands collect information from you to whom such information is disclosed and what your rights are. If we make changes to this Policy, we will notify you by updating this statement on our website. You can access our website home page and browse our site without disclosing your personal data. However, when you register with The Bradford Exchange and its associated brands you will be asked to provide certain information about yourself.

We collect anonymous cookie information about the site pages, items, stores and articles you view. This is not used with personally identifiable information (such as the name and address you give us when you place an order), but as aggregate information (group information) that helps us learn more about how people use and react to our site, thereby helping us to create a more enriching shopping experience for you. We store information about items you add to your cart so that your cart selections are not lost between visits, but we will not know who placed the items in the cart unless you log in or place an order.

At The Bradford Exchange, we endeavour to act fairly and honestly in all our customer transactions. We keep complete and accurate records – should you wish to do so then it is your right to request information on the nature of the personal details we hold, how we collect it, how we use it and how we disclose it. If you wish to access, correct or update your personal information then simply contact us:

• By Post: Heritage Coins, The Bradford Exchange, PO Box 658, Stoke-on-Trent, ST4 4RT
• By Phone: 0333 2076836 lines are open Monday to Friday (9am to 5pm) and Saturday (9am to 4pm).
• By Email: enquiries@heritagecoins.co.uk
• Or Through our website

We only collect personal information by lawful and fair methods. This means we are never intrusive when it comes to dealing with our valued customers. We collect information about our customers via order forms, media advertisement coupons, emails, questionnaires, telephone conversations and surveys. All the data we hold is subject to General Data Protection Regulations and is kept within the European Economic Area. Data is securely stored in alignment with best practices and for the standard statutory period required by EU Law, which is currently 10 years. We use the following personal data in our Legitimate Business Interests to process your order and to advertise our products: Your Contact Details:

• To produce and personalise (if required) your order.
• To send your order to you and collect payment.
• To keep you up to date with the progress of your order.
• To ensure we contact you through your preferred means.
• To write, email, text or call you to ensure all customer payments are made (under Contractual Legal Grounds).

We keep a record of what you have bought, to enable us:

• To ensure the guarantee periods are met.
• To keep a record of your payments and instalment plans.
• To send you information on other products we think may be of interest, based on previous purchases. We keep a record of previous offers we may have sent you to avoid sending the same offer again, which also helps reduce our environmental impact
• We keep a brief record of any correspondence or telephone calls we may have had with you so that we may always strive to help you with any questions.

We automate our data processing to ensure efficient and accurate processing of your payment and dispatch of your order. We use fair rules based on anonymised data analysis to offer a level of interest-free instalment payments. However, as we do not have access to your personal financial situation, it is up to you to consider the affordability of any purchase you make. In personal contact with our customers, we always seek to offer the best service we can at all times and may review and refine any automated processing to improve our service and protect our legitimate business interests.

We seek to maintain accurate contact details, including checking your contact details through commercially available records. For example, we check addresses against third-party software to ensure that they are accurate. We may, with your permission, perform a credit check before allowing you to purchase on our interest-free instalments. Please note that we may disclose personal customer information in response to legal processes, such as in response to a court order, collection agency, law enforcement agency or a subpoena. If you have experienced an issue with your data and we have been unable to solve the issue to your satisfaction, you have the right to complain to the Information Commissioners' Office.

From time to time, we use this information to offer you special promotional offers and exciting product opportunities that we deem to be of benefit or relevance to you as an individual. As such, the nature of personal information we collect is strictly relevant to the offer, product or service we are recommending or endorsing. This information is obtained using fair, honest and reputable methods only. We may occasionally make your details available to other reputable marketers who we believe may promote products that may be of interest to you. We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers. We also work with Conexance & Transactis (transactis-privacy-policy.pdf). Retailers associated with Abacus, Conexance, and Transactis are engaged in various categories including clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors, charities, and travel. They share information on what their customers buy. Epsilon Abacus analyses this pooled information to help selected retailers understand consumers’ wider buying patterns. From this information, these retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy. Under no circumstances will we ever pass on your email addresses or telephone numbers. If you prefer not to be included in such mailings or to receive offers from exterior marketers, please follow the appropriate instructions below under 'Marketing Permissions'. If you have experienced an issue with your data and we have been unable to solve the issue to your satisfaction, you have the right to complain to the Information Commissioners' Office.

Protecting your personal privacy is our main concern. We take reasonable steps to ensure that all information we collect, use or disclose is accurate. It is either stored or eventually destroyed in a secured environment accessed only by authorised personnel. Please note that our business support service providers may transfer your data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please contact us using the details above.

We fully recognise the importance of secure shopping and the protection of your credit card details when purchasing from us or from our affiliated companies online. Our web server uses proven technology to encrypt your personal information, including debit or credit card numbers, names and addresses. When you place an order, the encryption process converts the characters you enter into code that is then securely transmitted over the Internet. This eradicates the potential accessibility of your personal financial data by outside individuals or agencies and all related fraud.

The Bradford Exchange and associated brands will send you from time-to-time catalogues, special offers and promotions by post, email, SMS and phone.

• If you do not wish to receive any further email messages from us, (if you unsubscribe we will not be able to send you preview details before anyone else) please contact us here.
• If you do not wish to receive any further posted mailings from us, please contact us here.
• If you do not wish to receive any further offers via phone, please contact us here.
• If you do not wish to receive any further offers via SMS, please contact us here.
• If you do not wish to receive any further specially selected third-party offers by post, please contact us here.

You have the right to request changes to your Marketing Permissions at any time, to see any information we hold about you and to request we delete any data. Please note, that we have a right to hold any data if we consider it is necessary to protect us from fraud or under our legal obligation to keep accurate financial records. If you request we delete your data, we may keep your contact details to prevent you from being added to our database in the future. Please note that, as our mailings and emails are printed and prepared in advance, it may take up to 6 weeks for the process to be complete. It may take up to 2 weeks for emails.